Paris Saint-Germain collaborates with RTB Digital to reveal “PSG World”, a Web3 platform poised to transform fan engagement through immersive experiences. This venture enhances interaction by leveraging blockchainA decentralized ledger that records transactions across a ne for secure, scalable content creation, and gamification. The platform targets PSG’s global audience, aiming to foster proactive community involvement while ensuring data security. This move signifies PSG’s dedication to innovation and digital transformation, promising an enriched connection with fans worldwide. Explore more to uncover the full potential of PSG World.
While the digital landscape rapidly evolves, Paris Saint-Germain (PSG) has made a groundbreaking move with the launch of PSG World, a fan-centric platform developed in partnership with RTB Digital. This initiative marks a significant leap in fan engagement and digital innovation, leveraging cutting-edge Web3 technology to create a direct, immersive connection between the club and its supporters. The platform is a demonstration of PSG’s commitment to adapting to the digital age, providing a space where fans worldwide can engage with the club beyond traditional social media and intermediaries.
PSG World stands out with its extensive suite of digital features aimed at fostering direct interaction between fans and the club. At its core, the platform is designed to facilitate content creation and co-creation, empowering fans to play an active role in the club’s narrative. Exclusive media assets are available to registered users, offering a unique glimpse into the club’s inner workings. The integration of video, social features, and gamification further enriches the user experience, making PSG World a dynamic and engaging digital environment.
The platform’s reach extends far beyond the borders of France, targeting a global audience that constitutes over 90% of PSG’s fan base. By partnering with major portals like MSN, Yahoo Finance, and Yahoo Sports, PSG World delivers content to over 100 million users, converting passive followers into active community participants. This strategic move not only expands PSG’s global footprint but also strengthens the club-fan relationship through personalized content and engagement opportunities. As part of PSG’s partnership with Matchain, there is a focus on leveraging decentralized identity (DID) and data sovereignty solutions to transform fan engagement and ensure user data security.
A significant aspect of PSG World is its ability to collect fan data directly, allowing the club to tailor experiences to individual preferences. This direct data collection reduces reliance on external platforms and gives PSG greater control over its fan interactions. By fostering community building and cross-border supporter networks, PSG World moves beyond passive engagement, encouraging active co-creation and participation among its users. PSG’s ambition to dominate online and on-chain engagement is reflected in this strategy, as the club expands its reach across both offline and digital platforms.
Technologically, PSG World is built on RTB’s full-stack SaaS platform, offering a robust and scalable infrastructure for digital experiences. The platform incorporates secure blockchain data storage and crypto payments, aligning with PSG’s broader digital transformation and Web3 strategy. This decentralized approach not only enhances security but also supports the club’s ambition to lead in digital innovation within the sports industry. PSG World also represents a shift toward digital sovereignty and innovation, as it enhances the bond between the club and its global community.
The strategic partnership with RTB Digital plays a vital role in the platform’s success, leveraging Web3 innovation to expand PSG’s content distribution globally. With media partners like TheStreet, Miss World, and The Hockey News, RTB’s network guarantees that PSG World maintains a strong presence across various digital channels. This collaboration allows PSG to retain ownership and control of its intellectual property and customer data, reinforcing its position as a digital pioneer.
